Northern Catch is a frozen seafood company providing high-quality, sustainable seafood products to customers worldwide. Northern Catch was seeking to create a unique identity and branding system that could apply to their website, packaging, and internal brand assets. Northern Catch's goal is to appear premium, clean, trustworthy, and stand out amongst a crowded market of competitors. This was achieved through clean typography, a refined color palette, and a clear user experience for their digital customers to navigate, learn, and purchase.